The United Kingdom Period Of Israel - 1240 Words

The history of the United Kingdom period in Israel focuses on a few main characters, namely, Saul, David and Solomon. However the story begins with the life of Samuel who was a prophet, priest, and the last judge of Israel. Samuel was unique in that he was set apart for God from birth and had been called by God from a young age. Samuel was the spiritual leader prior to the Kingship of Israel. Samuel listened to God and obeyed Him only. In the early United Kingdom period Samuel is the chosen voice of God who shows God’s will. However, Samuel was aging and the people were restless. The time of transition from the Judges to the time of the first Kings of a united Israel was chaotic. The transition begins due to the failures of Samuel†¦show more content†¦That is not to say that Saul was evil; many of Saul’s early actions seem God-fearing. Saul appears for the first time in the story as a shy young man but he grows to be strong. However, as time goes on, Saul put other things before God and trusted in his own wisdom and strength instead of God’s words through Samuel. Ming Him Ko describes how the central sin of Saul was the disobedience of God’s commandments. Saul’s heart was not in the right place and Saul was ultimately rejected by God because of his disobedience. Saul was shown to be the disobedient King who ruled under God’s displeasure throughout 1 Samuel. God shows that even in His displeasure he takes care of His people. God chose to take what was bad and use it for His glory. He judged the people and not the institution of the Kingship. (Bruce Birch). When God rejected the Kingship of Saul God directed Samuel to anoint the King that God had chosen to lead the people, David. David would never have been chosen by the people. He was the youngest son in his family good only for tending the sheep. However, God had greater purposes. Through the demise of Saul and the rise of unlikely David God would show His glory to the people. God revealed that even though the people had rejected Him He would chase after their hearts until He regained them.Show MoreRelatedHistory in the Old Testament1251 Words   |  6 PagesTestament was written over a wide historical period, it describes the relationship of God and the people of Israel before the coming of Jesus. To make it easy to explain the history in the Old Testament, I have seen it bes t to look at it under the following periods: 1. Primeval History Primeval history refers to the earliest history in the Bible. Genesis chapters 1 to 11 are considered the primeval history portion of the Bible. This is the Biblical time period from creation to the flood. The finalRead MoreHistory in the Old Testament1241 Words   |  5 PagesTestament was written over a wide historical period, it describes the relationship of God and the people of Israel before the coming of Jesus. To make it easy to explain the history in the Old Testament, I have seen it best to look at it under the following periods: 1. Primeval History Primeval history refers to the earliest history in the Bible. Genesis chapters 1 to 11 are considered the primeval history portion of the Bible. This is the Biblical time period from creation to the flood. The finalRead MoreHistory in the Old Testament1241 Words   |  5 PagesTestament was written over a wide historical period, it describes the relationship of God and the people of Israel before the coming of Jesus. To make it easy to explain the history in the Old Testament, I have seen it best to look at it under the following periods: 1. Primeval History Primeval history refers to the earliest history in the Bible. Genesis chapters 1 to 11 are considered the primeval history portion of the Bible. This is the Biblical time period from creation to the flood. The finalRead MoreThe Arab-Israeli Conflict1427 Words   |  6 Pagesas well as a lasting peace between Israel and a number of its former opponents. The conflict today is waged primarily between Israelis and the Arab Palestinians that inhabit Israeli territory. The Arab-Israeli dispute is rooted in the separate movements of Zionism and Arab-nationalism. Zionism is an historical movement of the Jewish people to return to what they regard as their traditional homeland, Eretz Israel. According to Jewish custom, this Land of Israel is a territory promised to the JewsRead MoreHow Kings First Rule The People If Israel After The Period Of The Judges990 Words   |  4 Pagespeople if Israel after the period of the judges. I will examine the reign of each of the three kings. I will explain in detail how their kingdoms enjoyed prosperity when they were obedient to God but how their kingdoms collapsed when they turned from God. Although the prophet Samuel warned the people of Israel against the evils of kingship, the people of Israel did not heed his warnings. Ultimately, in 931 B.C. the rule of the kings of the united Israel would end in the division of the kingdom. HowRead MoreThe Creation of Nuclear Weapons Changed the World Forever654 Words   |  3 PagesAfter World War II The United States and other countries started to develop Nuclear Weapons.They started to develop Fission,Fusion, and Hydrogen Nuclear Bombs. Maybe in a near future Bio or Anti-Matter Nuclear Weapons. Since World War II different countries started to develop new ways to combat wars. Many countries started to make weapons of mass destruction. Various countries started to make and test Nuclear Weapons. The first weapons were tested by the United States During World WarRead MoreThe Study of Hebrew Diaspora1669 Words   |  7 PagesLand of Israel (exodus from Egypt), where they conquer most of the land and lose their nomadic traditions to become craftsmen and farmers. Saul, the first king, brings peace to the country and ceases the conflict between the twelve Israelite tribes. A full monarchy is set up under his son, David, the second king. Through many military expeditions and alliances, King David establishes Israel as a major power. He also establishes Jerusalem, the capital, as the center of national life in Israel. David’sRead MoreThe Creation Of The Jewish State As Part Of Palestine1281 Words   |  6 PagesIsrael is a small country in southwestern Asia that was founded in 1948 as a sanctuary for Jews from all parts of the world. Israel lies along the eastern coast of the Mediterranean Sea and is bordered by Syria and Lebanon to the north, Egypt to the southwest, and Jordan to the east. Jerusalem is the capitol and the largest city in Israel. It is considered by many faiths to be the holiest city in the world. A lot of people think that United Nations were the one who gave birth to Israel, howeverRead MoreSave Many Lives From The War Over Land Between Israel And Palestine1408 Words   |  6 PagesPeter McFadden Period 3 11-17-2015 The Solution To Save Many Lives From The War Over Land Between Israel And Palestine Mr. Virmani World History Honors The Arab-Israeli conflict is a battle for land between two sides. One side is the Arabian community and the other side is the Palestinian community. The Arabians are saying that the land belongs to them because God told them that it was their promised land or holy land. The Palestinians are coming into the land a attempting to claim it as theirsRead MoreMiddle East Conflict Essay859 Words   |  4 Pagesdefinition for the area known as the Middle East since shifts in global power over the years have affected the topography. Now, however, the region can expansively be said to contain â€Å"the area from Libya E to Afghanistan, usually including Egypt, Sudan, Israel, Jordan, Lebanon, Syria, Turkey, Iraq, Iran, Saudi Arabia, and the other countries of the Arabian peninsula† (dictionary.com). This geographical definition can be said to contain both the ‘Near East’, ‘Middle East’, and even farther to the East and

Jonathan Rauchs In Defense Of Prejudice - 1314 Words

Jonathan Rauch’s essay, â€Å"In Defense of Prejudice†, explores the idea of pluralism. Rauch focuses on intellectual pluralism in which he states, â€Å"permits the expression of various forms of bigotry and always will†. Pluralism may bring different topics such as racism, sexism, and homophobia. Rauch Points out if misguided ideas and ugly expressions be corrected or criticized it would help public safety. By teaching the ignorant mass opinions that there is different types of people in the world or not categorizing. He believed if prejudice were to be eliminated everyone would be forced to have the same beliefs or the same as the person in authority. To be prejudist means to have preconceived opinion that is not based on reason or actual†¦show more content†¦Clarify his reasons to make the best of prejudice not to eliminate prejudice as a whole because that would mean eliminating our amendment of freedom of speech. Not only would our freedom of speech be taken away but would be harming our society as a whole. By making them even weaker to new ideas or development. He appeals to ethos in a way that he is an actual victim on prejudice. He knows personally the feeling of being hurt by words and what they cause him to fear. Rauch is also part of the minority by being openly gay and a Jew during a time. In a time where same sex marriage is still not legal. Rauch also uses pathos through out his essay. He gives readers an appeal to his emotions. Makes the readers feel that they have to feel for those who are being prosecuted. Rauch uses both being a Jew and a supporter of gay marriage in order to argue in favor for intellectu al pluralism. Rauch argues where there is genuine freedom of expression there will be a racist expression. He is not concerned with eradicating but to making the best of prejudice. If the words were to be ignored the people would not be hurt. To know the difference and accept the world if we want freedom. He argues that the best way to fight against prejudice is to stop pointing fingers. By pointing fingers we become prejudice ourselves. Do not call someone prejudice because it will only makeShow MoreRelatedLiterary Analysis Of Jonathan Rauchs In Defense Of Prejudice872 Words   |  4 PagesIn his essay â€Å" In Defense of Prejudice†, Jonathan Rauch explores a much talked about topic in the United States today, prejudice. As his title implies, he is in defense of prejudice, he makes it clear that he is not a supporter of hate or racism, rather a supporter of â€Å"intellectual pluralism† â€Å"which permits the expression of various forms of bigotry and always will. † (pg 1). Rauch defends the right to express all forms of bigotry. By utilizing specific examples where prejudice is at center stageRead MoreThe National Anthem Essay1703 Words   |  7 Pagesthe 1968 Olympics. During the 1968 Olympics, John Carlos and Tommie Smith raised a gloved fist to protect against injustice in this country that is still ongoing today. In Jonathan Rauch’s essay, â€Å"In Defense of Prejudice†, he theorizes that society should not seek to destroy racism and other form of prejudice (Rauch, 350). Rauch’s thesis is similar to Kaepernick’s reason for his kneeling. Kaepernick is trying to bring awareness to his social issue involving police brutality. Kaepernick is aware thatRead MoreThe Imprint of Words Essay1294 Words   |  6 Pagesracial remarks commence my niggas. A name is a mark of classification, the center for self identity. Names that are insulting are able to elevate or annihilate a persons’ perception of him or her and the society surrounding them. â€Å"In the Defense of Prejudices† Jonathan Rauch states â€Å"The experience of being called a ‘nigger’, ‘spic’, ‘Jap’, or ‘kike’ is like receiving a slap in the face† (Rauch 684). People go unexcused in affectingly labeling themselves and others with words that were used to belittled

Ethical Communication For Business

Question: Discuss about theEthical Communication For Business. Answer: Team Work, Communication, and Ethics This article reviews the importance of team work in an organization. The components required to have a successive form of leadership will be explicitly enumerated for better understanding of the primacy of team work in an organization. Ideally, working as a team has been seen to result to incredible benefits in a particular organization or group that are embracing it. Virtually, it is in this view that this study would attempt to establish some of the factors that make team work realize their core objectives in their operations or activities. Moreover, the study would further establish why the management do emphasize on the impotence of teaming up. It is incumbent to state that team work encompasses cooperation, effective communication, collaboration, giving others opportunities to express themselves and adhering to the ethical values for the success of the team in order to avoid controversies and entropy in the system. On the same breathe, the article would attempt to provide succin ct explanation on why at times some groups are not successful in their daily activities. This will focus the objectives and goals of the said team. Above all, an array of examples are given to ascertain how the human resource or even an instructor may inspire their group to achieve their core goals in their work. This article also highlights some of the factors such as preparedness of the group to work together and further underscores the motivating factors that drive most of the people anticipate working in team rather than performing their work independently (Conaway Laasch, 2012). Basically, from this point one is going to understand or get numerous advantages of team work as opposed to working independently in an organization. The review of literature would be of primary importance in sourcing relevant information and making comparison of different aspects and ways in which team work is applicable in an organization or institution for this case. Raman and Singh, (2012) define team work is the idea of a group consolidating their effort together for the betterment of the organization or the activity they are assigned to perform. This goes along way building mutual relationship among the members and able to cooperate together for the success of their task. The basic principle in team work is able to understand each other and accommodating them in the group by giving them ample time to express their views. Team effectiveness is the ability of the members to arrive at workable solution having involved all the members in the decision making. The driving force in the efficacy of the team squarely lies on the ability to try to allow an aura of opportunity for all the members to be at par with the rest so as to feel fully integrated in the system and realize incredible profits (Schlachter Hildebrant, 2012). Primarily, to be able to achieve the desired objectives of the group, it is important for them to fully engage every member in the task without discrimination whatsoever. Team performance is the result or the outcome that is evident after completion of the task designated. It is ideal to state that performance is commensurate to the level of cooperation of all members involved. Performance of the team or group is centrally pegged on the ability to understand the personalities of very member in the organization (Roebuck, 2012). Generally, human being possess different traits and personalities and once everyone has taken keen interest in understanding personalities of their colleagues , there is higher likelihood of them working together smoothly and harmoniously in the organization. Team communication is the willingness of the members to reach consensus on a given task by making constant consultation. The team leader ought to fully effectively communicate to its members and able to organize them well for the good progress of the assignment they are entitled to (Matousek, 2012). It has been observed in numerable instances that the success of the organization is generally pegged on the effective communication which solely leis on the conveyance of communication at the right time. Motivation is another crucial component of team work as there are some of the factors that continually motivate some members to feel affiliated to a particular group and wish to progress with them. Cooperation is a key word for effective group and this basically implies the ability to relate with each other for the accomplishments of the task in a clear and efficient manner (Eggert, 2012). The members ought to be very cautious in executing their activity so that they accord everyone an opportunity to fully take part in generation of their idea for full integration. Team spirit is a very noble element in consolidation of the effort among the team. Team members may have divergent views and perception but that should not be the limiting factors in carrying out their activities (Laskin, 2012). Ideally, the differences in opinions and ideas are aimed at consolidating the team as it shows an element of making independent decision without basically being influenced by others for the common goad and good of the organization. Allen (2015) accentuates that group cooperates together in the view of accomplishing assigned task successfully. Ideally, a group comprises of smaller number of individuals who have decided to come together for the common goal and reason. Since it is a smaller team, there is higher likelihood of the team to be effective if all the members bring the ideas on board to the success of their mission. The ideal thing with teaming up is that everyone is held accountable and this therefore enhances accountability and full participation of all parties involved for this matter (Collins, 2012). The fundamental principle for every group is to set up a clear policy and guideline that everyone ought to adhere to for them to realize the core objectives as provisioned in their agreement. Clear policies allow the activity to be conducted in a fair and just manner and thereby avoid issues of entropy and anarchy among members. This is also aimed at reducing issues of dilly dallying or even procrastinat ion which is the common feature of most of the group due to lack of clear guidelines in their activities. According to Ferrell (2015) communication is very noble element in putting together individuals from diverse background. This aids the group to settle at a better choice or options that are readily available to accomplish their task diligently keeping in mind the principles of team spirit which should rejuvenate their activities for the success of their activities. There are number of time that the team member are expected to encounter problem, they would be able to solve those challenging issues through taking immediate step of meeting all the members and chatting the possible solutions for the problem central to their activity (Markoff, 2015). Team communication results to productivity in an organization. Ordo?n?ez De Pablos, (2015) asserts that most organization prefer their employees to work as a team for the generation of good profits in the firm. Their multiple disadvantages that arise as a result of failure to observe effective communication to the latter. However, before looking at the limitation of tat it is incumbent to fully exhaust the benefits of communication in an institution. The team members through their cooperation and collaboration may be able to innovate something incredible for the growth of the business r the organization they are working for. Different ideas emerge in a group a factor that makes the accomplishment of a task to be very sophisticated and heightened for that reason (Stanwick, 2014). Team work aids the concerned parties to continue with their activities on daily basis so as to accomplish the stated successful (Walker, 2015). At the institution of higher learning, team work is very instrumental and has been seen to realize productive results when the students work together. Ideally, team work befits all the students who are assigned a given activity to carry out since as one explains a concept to their group. In most cases, students who have difficult in understand a specific area may have an opportunity of grasping a concept well if they are assigned a particular group to work in. At the University level, team work has been observed to be one of the effective way of making students perform a particular task effectively. This is because different expertise is exuded from the said individuals and thereby adding value to the task to be accomplished (Dowson, 2015). Virtually, the aforesaid concept binds everyone to be dedicated in performing their part diligently and when they are amalgamated, great results become evident. Teaming up also motivates an individual to attempt a task which would have been difficult if at all they would have been left alone. The success of a team is only evident when every individual is accorded an oppo rtunity to play their role to the latter and seeking for assistance when they are required to do so. Moreover, it demystifies the concept of individualism and propagates for cooperation at all level which eventually results to harmonious and good cordial relationship among students or employees. As earlier indicated, when a task is performed by a team rather than an individual, it becomes very easy and therefore builds ones spirit and trust to continue performing the same in future (Burstow, 2015). Adequacy of skills and experience or innovation is a general characteristics of team. On the same breathe, ones interest to discover more is elicited in the event of learning an activity as a member may discover something that they previously did not know. A group inspires one to be always active in their role which eventually results to fruition for the team. The common denominator for team is that the success is for the team not an individual and thereby there is need for every member to obliterate the idea of individualism in their operations. To add on that, colleagues have to trust o ne another by being open and willing to share sensitive information that pertains their activity on daily basis (Catellani, Zerfass Tench, 2015).There are various ethical standards that ought to be fully observed in a team. This should be clearly enumerated and made clearly for all the members to abide by them so as to avoid an element of laxity among some few individuals who may be tempted to fully depend on the effort of their colleagues. Ethical consideration are very instrumental as they ensure that everyone is fully engaged in activity as there is no leeway for laziness. High performing groups or teams religiously observe tis to the latter. The leadership in team is also important as it is the one that determines how the team members relate to each other. It is ideal for the members to select a leader who is inspiring and ready to challenge them. Bell Martin, (2014) alludes that the primary role of linking team work, communication, and ethics is for the realization of benefits and positive results which propels the spirit of the group. Linking the three aspects aids the individuals to see others as equal members and avoid the level of discrimination in the team. Team work as earlier mentioned encompasses other attributes such as clear communication, performance and able to observe ethical standards. When the three elements are synchronized together, the results is multiple fruits. The team members may be fully bolstered when the said principles are religiously adhered to as it becomes the guiding factor in their daily operations (Boylan, 2014). There is a great distinction between just normal group and the elite group. This difference is clearly evident in the manner in which the members of the said groups interact with each other. The elite group is going to carry themselves in a professional manner and treat each members a s partners in their business putting into consideration the ethical standards explicated in their service. On the other hand, the normal team or group may treat each other as normal friends and thereby this may result to lack of seriousness if they are commanded to perform a given task as they may opt not to do it since they know that it may be done by one of the team member. This therefore shows lack of professionalism in one instance of the team and this calls for stringent measures to be initiated across the board to avert any case of abscond of duty at the expense of being in a group (Daniels, Hunter, Mcghie, Horn, and Van Jaarsveldt Van 2014). Practically, clear modus operandi is a very vital element in consolidating the team for better realization of their main objectives. Conversely, some individuals have taken team working as an avenue to abscond duty. This in turn has left burden to some few individuals who greatly put their effort to meet the set standards of the organization. The other setback of team is that one individual may take overall control of everything and end up bul ldozing the others or in other words being the domineering person on the task and thereby rendering others useless or of no great importance (Hickson, 2014). This may in turn make other to shy away from taking part in the cooperation and thereby individualizing the whole idea. Similarly, teaming up also kill the individuals initiative to strive to achieve a particular goal. It is for this reason and many that caution has to be taken into account for proper workability of things. To avoid ambiguity and misunderstanding among the group, there is need to prepare every individuals prior to the commencement of activities of a group. This would in turn boost the individuals commitment for a particular work. It is also vital for the administration to be encouraging their employees to work as a team due to great benefits that is exhibited from it. This is mostly effective if the managers do take part in the team rather than being commandeering force (Louche Hebb, 2014). Team managers do succeed in this as they do engage fully their workforce in their activities by taking part in that duty which motivates others to do so. The core principle of most of the team managers is to lead by example. At the university level, the students have to take their initiative role to see to it that they team up with like-minded individual for their own good. This is aimed at avoiding those individuals who are going to solely depend on their effort of their colleague rather than parti cipating at equal measures with others for the success of the team. Team effectiveness, team communication, and cooperation come as a result of team work. Reference ALLEN, M. (2015).Strategic communication for sustainable organizations: theory and practice. https://dx.doi.org/10.1007/978-3-319-18005-2. BELL, R. L., Martin, J. S. (2014).Managerial communication. New York, Business Expert Press. https://portal.igpublish.com/iglibrary/search/BEPB0000280.html. BOYLAN, M. (2014).Business ethics. Chichester, West Sussex, John Wiley Sons, Inc. https://search.ebscohost.com/login.aspx?direct=truescope=sitedb=nlebkdb=nlabkAN=605995. BURSTOW, B. (2015).Psychiatry and the business of madness: an ethical and epistemological accounting. CATELLANI, A., ZERFASS, A., TENCH, R. (2015).Communication ethics in a connected world. https://search.ebscohost.com/login.aspx?direct=truescope=sitedb=nlebkdb=nlabkAN=1050706. COLLINS, D. (2012).Business ethics. Hoboken, N.J., John Wiley, Sons. CONAWAY, R. N., LAASCH, O. (2012).Communication in responsible business: strategies, concepts, and cases. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press. https://www.igpublish.com/bep-ebooks/Book.nsp?cid_BOOKCODE=DEMOBEPB0000136cid_BOOKPAGE=1. DANIELS, D., HUNTER, A., MCGHIE, V., HORN, J. M., VAN JAARSVELDT, M., VAN VUUREN, T. (2014).Business communication. DOWSON, P. (2015).Personal professional development for business students. EGGERT, M. (2012).Body language for business: trips, tricks, and skills for creating great first impressions, controlling anxiety, exuding confidence, and ensuring successful interviews, meetings, and relationships. New York, NY, Skyhorse Pub. FERRELL, O. C. (2015).Business. HICKSON, K. (2014).Race for sustainability: energy, economy, environment, and ethics. https://site.ebrary.com/id/10801071. LASKIN, A. (2012).Managing investor relations: strategies for effective communication. New York, N.Y., Business Expert Press. https://portal.igpublish.com/iglibrary/search/BEPB0000034.html. LOUCHE, C., HEBB, T. (2014).Socially responsible investment in the 21st century: does it make a difference for society?Bingley, U.K., Emerald. https://public.eblib.com/choice/publicfullrecord.aspx?p=1712212. MARKOFF, J. (2015).Machines of loving grace: the quest for common ground between humans and robots. MATOUSEK, M. (2012).Ethical wisdom for friends. https://search.ebscohost.com/login.aspx?direct=truescope=sitedb=nlebkdb=nlabkAN=636178. ORDO?N?EZ DE PABLOS, P. (2015).Technological solutions for sustainable business practice in Asia. https://search.ebscohost.com/login.aspx?direct=truescope=sitedb=nlebkdb=nlabkAN=1018470. Raman, M., SINGH, P. (2012).Business communication. New Delhi, Oxford University Press. Roebuck, D. B. (2012).Communication strategies for today's managerial leader. [New York, N.Y.] (222 East 46th Street, New York, NY 10017), Business Expert Press. https://www.books24x7.com/marc.asp?bookid=47434. Schlachter, C. T., HILDEBRANT, T. (2012).Leading business change for dummies. Hoboken, John Wiley, Sons. https://www.123library.org/book_details/?id=53433. Stanwick, P. A., STANWICK, S. D. (2014).Understanding business ethics. Walker, R. (2015).Strategic management communication: for leaders.

Marketing Plan To Launch The Nissan LEAF In Germany - Free Sample

Question: Describe about the Marketing Plan to launch the Nissan LEAF in Germany? Answer: Introduction This report focuses on developing a marketing plan for the launch of Nissan Leaf which is an electric car manufactured by Nissan in the German car market. Environmental Analysis Porters Five Forces Model Threat of new entrants: Low to Medium, Setting of a car manufacturing unit involve high investment and legal formalities thus there are comparatively less new entrants to this sector. Bargaining power of Buyers: High, Germans showed high loyalty to cars made in Germany. There were various options available to buyers. Bargaining Power of Suppliers: Low to Medium, Suppliers were willing to associate with a company like Nissan. Threat of Substitutes: High, Tough competition faced from Hybrid cars that have a good control over European market. Degree of Rivalry: Medium to High, Nissan faced competition from Toyota, Volkswagen and Honda, BMW, Opel, Mitsubishi, Chevrolet, Mercedes Benz, Tesla Motors, who were focused on development of hybrid cars. SWOT Analysis SWOT Analysis help identifying internal factors that help an organisation take advantage of external factors effecting them(Blythe, 2013). Strengths Weaknesses Nissan Leaf was the worlds first electric car It was the most affordable, family car with high environmental friendly features like zero carbon emissions. It was big in size and was fit for family usage. Development of infrastructure for charging the cars was a big problem. Opportunities Threats High growth opportunities predicted for electric car. Germany is Europes largest car market thus LEAFs launch in Germany would provide the company a firm foundation. Rising oil prices and growing demand for environmental friendly products. Germanys Government provided good support to low or zero emissions vehicles Hybrid cars have been able to capture only 1-2 % of car market. Lithium Battery to be used of LEAF was too expensive. High competition faced from Hybrid cars. Competition from big brand likes Toyota, BMW, Honda and Volkswagen. Germans showed high loyalty towards German cars. Marketing Strategy Target Segment Segmentation is the process of dividing and then subdividing a large homogeneous market into small segments that are clearly identifiable and have similar needs, wants and features (Baines, et al., 2013). The four main marketing segmentation strategies are; behavioural, demographic, psychographic and geographical differences(Blunt, 2014). Demographic and geographical segmentation based on age, gender, income level and preferred locations would be best suited for Nissan LEAF owing to the loyalty shown by Germans to Germany made cars. Targeting is the process of selecting the most suited segment from the various options available(Blythe, 2013). As LEAF is an eco-friendly vehicle it should target functionalists as they prefer sensible and flue efficient transportation, attention seekers as they are innovators and make 31% of new car buyers. Nissan should target middle and high income groups as LEAF will be an affordable family car. Initially Nissan should target cities like Munich, Stuttgart, Berlin and Frankfurt as they have comparatively high population and good median household income. Positioning Positioning strategy enables a brand create a unique perception in the minds of its buyers which is distinct from its competitors (Brady, 2010). Depending on the chosen target segment Nissan LEAF should be positioned as a Green, economical car with great looks that enabled a savings of 2,000 Euros. Marketing Mix Product Nissan LEAF is the first fully electric car to be launched in Germany. It is a family car that has a design similar to a regular car instead of having a futuristic design. It is highly environmental friendly and creates almost negligible noise and pollution. Pricing As pricing affects all the other elements of marketing mix it is referred to as the most important element (Kotler, 2008). As the price of the car plus battery makes the product quite expensive Nissan in no one can offer cost advantage to its customers and so must use value based pricing strategy focusing more on the values added with the product. Placement Distribution channels refer to the chain of intermediate bodies through which a product move before it is available to end customers (Ferrell Hartline, 2012). As the marketing budget is already limited Nissan should focus on pull strategy by emphasizing on the features of LEAF. Push strategy is not suitable in this case as increasing compensation to distributor will greatly impact promotion strategies. Promotion As the marketing budget for Nissan is limited digital, internet based promotion would be more effective than traditional media. For the launch of Nissan LEAF which a radical innovation it should focus more on social media, digital marketing, public relations and sales promotions. All these promotional strategies will help creating product awareness among the selected target segment of new buyers. References Baines, P., Fill, C. Page, K., (2013) Essentials of Marketing. Oxford: Oxford University Press. Blunt, L., (2014) Types of Marketing channels. [Online] Available at: https://smallbusiness.chron.com/types-marketing-channels-21627.html [Accessed 2014]. Blythe, J., (2013) Principles and Practice of Marketing. London: Sage. Brady, D. L., (2010) Essentials of International Marketing. New York: M.E. Sharpe. Ferrell, O. C. Hartline, M., (2012) Marketing strategy. New York: Cengage Learning. Kotler, P., (2008) Principles of Marketing. New Delhi: Pearson Education India.